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In a question of only 20 years, Asian cuisine has gone from being a niche food obsession to probably the most popular around the world. Global sales at Asian fast food restaurants have grown by nearly 500 percent since 1999, the fastest growth observed in any fast food category around the globe, based on data from researching the market firm Euromonitor. Fast food here is described as any restaurant that gets not even half its sales from sit-down meals.

Asian food has grown by roughly the same amount as the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food has a lot to do with both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has increased a lot more than ten fold since 2000, as well as in Vietnam, Thailand and Malaysia.

But Asian food also has taken advantage of the emigration of 打酱油网 other areas of the world, where people then love cuisines they might not have encountered otherwise. The Usa, where the number of Asian immigrants has grown immensely, is probably the very best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for that matter).

“They’re looking for bolder and spicier flavors, as well as something different,” Darren Tristano, executive vice president of Technomic, a restaurant-research firm, told QSR Magazine.

Sales at Asian fast food restaurants have grown by 135 percent since 1999, well outpacing the development noticed in some other segment. Asian food specifically is different in that nearly all fast food restaurants that serve cuisine from your region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, no more than 10 percent of sales at Asian fast food restaurants result from chains. The remaining 90 % (which comes down to more than $135 billion annually)comes from mom and pop restaurants.

In america, the story is a bit different, but no less striking. Roughly 50 % of all sales at Asian fast food restaurants has come from chains in 2014. The viability of the model points to your certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales this past year, have proven that there’s a mass market fascination with Chinese food. Even Chipotle has responded for the demand with Shophouse, a speedy casual Thai noodle restaurant.

Asian food is really coveted today that even restaurants which are centered around cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You will find currently at the very least 550 items sold at fast food restaurants around the usa with either Asian names or perhaps an overt Asian influence, based on market research firm Mintel. Exhibit A: Teriyaki burgers, which may now, incidentally, be discovered at Carl Jr.’s.