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Armenian bookmaker TotoGaming has launched into a method of introducing considerable improvements to the omni-channel operations, specifically in its provision of live betting events. Within the last two decades TotoGaming has developed one of the largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market provides. This consists of both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained the company puts a fantastic emphasis on a technique of multiplying the quantity of live events and the amount of live markets per event, since it attempts to satisfy growing demands of consumers for quick and reliable information.

“Quite recently we have significantly increased our 사설토토 offerings,” he said. “We use a clear view of the bright way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”

Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the organization to provide around 50,000 live-stream events to customers annually. “Due to good quality products of our own providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims for over 20,000 monthly in the end of the season. Khachatryan believes the next thing in broadening the collaboration with its providers will move the company to a higher level in the modern, user-friendly gaming and sports betting world.

This year the company released the mobile version of the Online Sportsbook, which include all video-streaming materials and merchandise from the leading content providers.

Already during the first few weeks of its release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We intend to followup with new trends in modern gaming and sports betting developments by implementing increasingly more innovative technologies and has, basing our services on official data answers to provide our customers with fast and accurate data.”

TotoGaming also places plenty of increased exposure of customer service and supplies online 24/7 support services to keep up that goal. It offers also taken a ‘special approach’ to its customer experience by making its interface comfortable and alluring to the end user, and all this inside the company’s adherence to the principles from the responsible gaming.

TotoGaming’s partners have got all been keen to exhibit their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are needless to say thrilled to verify TotoGaming being a new partner to our own premium streaming service. The collaboration brings a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look ahead to expanding our relationship with TotoGaming later on years since they take sports betting to some higher level in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has grown to be an integral part of every sportsbook and that we are looking towards jointly develop the most effective product for TotoGaming’s customers. Our company is happy pxrkke welcome TotoGaming amongst our clients and therefore are looking forward to a long and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to offer TotoGaming with the Watch&Bet content, and i also look ahead to forming a lengthy lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to have won TotoGaming as a new partner. It’s our aspiration to provide our partners with everything else necessary to run probably the most entertaining and informative offering within the sports betting market from one hand. We have been also happy that our live streaming service, which is available since one year, is receiving such a positive market feedback.”