Most of us in the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well the following is something flying under the radar which you do not desire to tell your competition about. Wholesale hats are picking up steam this summer and have been on a steady rise.
Inside the wholesale business we see trends developing because retailers nationwide start increasing orders in some accessories. This is often a fad or it may be a trend and trends are essential to us because they are long-term. Fads are a flash within the pan-usually good for one season-but trends develop with small movements that come together for wide acceptance and rise and fall more than a long period, commonly a decade.
Well cheap wholesale hats appear to be undergoing this trend development. Three years ago cowboy hats was a fashion statement and built to a frenzy level. They’ve return to earth a little, but are still a very good item with more wholesale cowboy hats shipping than some other hat category.
Next over the past few seasons the runways showed models wearing far more hats. From the spring preview shows for 2008, it became such a statement that nearly every fashion reporter had to notice and comment on it.
Hollywood and the music world can also be inside the act with celebrities and performers more than ever decked out in hats-way over we saw 2 yrs ago. They create an enormous impression on the young who definitely are pursuing the style of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Including the ads are onboard with models wearing hats.
All this is building into something far larger than a summer fad. A trend is building which could maintain for the upcoming a long period. So the time has come to start staking from the ground because the “hat place” in your area and summer season is time to start because hats peak in summer to assist fill out the valley on your own sales chart.
Maybe hats are unfamiliar with you so you should know which wholesale hats to purchase. Let’s start out with the wholesale hats which are on top of their game right now. This summer nothing beats wide brims and cowboy hats. Those two hat categories will account for more than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are excellent, but super-widebrims (6 inches or more) are the statement fashion magazines are hyping as well as the Kentucky Derby saw oodles of them gracing the celebrities. These hats flatter a look a great deal, women almost ignore the sun protection the hats provide. Natural is most beneficial, but colors are far too good to disregard-especially white, ivory, and black.
Now for the American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look with the simple addition of a hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The amount of celebrities have we observed in that appear to be? Celebrities actually kicked off the cowboy hat craze with Britney and J-Lo turning up in straw rolled brims and after that everyone were required to have one. The range of cowboy hats has a lot of options that there is one thing jbocge everyone, but young adults would be the biggest market. Don’t be worried about cowboy hats. They may be just like the pink bunny that simply keeps going and going.
For shops catering to young adults, fedoras and newsboys certainly are a must. Not many sun protection here-but a ton of personality. Fedoras and newsboys are celebrity favorites with TV and magazines giving them gobs of exposure. Wholesale hats shipping this coming year include a lot of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black are also good as well as patterns of pinstripes and polka dots. Fedoras are a little more toned down with white, brown, and black the best.
Other casual hats are also good like kettle shapes with the upturned brim and people Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we focused on catch 75% or more of wholesale hats which are selling so pay attention to them first. Please keep this, well…beneath your hat…so that all our competition doesn’t know what we’re up to.